Downtown Bakery & Creamery

Rebranding
an Enduring Healdsburg Favorite

Downtown Bakery & Creamery opened its doors on the village square in Healdsburg, California in 1987. In 2021, married partners Karna and Ross Murphy bought the business from the original owners after they retired from thirty years in operation.

Commited to the Community

In purchasing a small business in their hometown, Karna and Ross want to continue a tradition of supplying the local families and workers with fresh, affordable, and delicious goods. They kept the original staff employed through change in ownership and through the COVID-19 pandemic.

The Challenge

Karna and Ross reached out to Studio DNVR to help them with their newly purchased business. Through our discovery call with them, we uncovered three main priorities for their new logo & brand identity:

1. Retain the brand equity built by the previous logos' 30 years of community presence. The bakery's first owner hand painted the original logo, which imbued an artisan quality.
2. Modernize the bakery to keep up with new food trends, changes in the way people eat, and optimize the identity to work in web and digital applications.
3. Communicate the care that goes into making and serving their products. The bakery sources local ingredients (from within a 15 mile radius when possible), rotates a seasonal menu, and makes everything from scratch.

The Solution

To address the client's pain points, we:

1. Helped them reach new customers by designing a unique brand identity that matches the professionalism of their products and services anywhere they need to display their brand identity.
2. Retained the spirit of the old logo and the core of the business.
3. Created a robust set of Brand Guidelines to empower them to grow their brand with their business.