The Great American Beer Festival (GABF) is the American brewing industry’s top public tasting opportunity and competition hosted by the Brewers Association. 60,000+ attendees from around the world taste 1 oz. pours of over 4,000 different beers from over 800 of the nation’s finest breweries.
The Great American Beer Festival is a huge, collective effort that requires lots of planning and coordination. We worked closely with the Brewers Association's in-house creative department to develop hundreds of design pieces for the marketing and festival experience—focusing on the theme of “Beer Love.”
Campaign Logo & Brand Identity
Environmental & Wayfinding
To commemorate the event, build hype, and enhance the attendee experience, a unique “look & feel” style guide is developed. This is used by the Brewers Association across all GABF projects to create strong brand cohesion and visual impact.
In 2019, the brewery booths at GABF were reorganized to arrange breweries by region. We designed a new way finding signage system that relied on strong distinctive visual elements to help attendees more quickly navigate the festival hall.