White Bison Ranch
Brand Identity
Brand Extensions
White Bison Ranch raises grass-fed bison for customers looking for a leaner, healthier meat compared to beef.
In addition, owners and partners Jay and Jillian raise chickens, goats, and a variety of other animals on their ranch in Athens, Texas. They also sell eggs, milk, and other products to their community.
Jay and Jillian reached out to Studio DNVR to help them with their new business venture, White Bison Ranch. Through our discovery call with them, we uncovered three main priorities for their new logo & brand identity:
To address their needs, we:
We began our brand identity project by conducting discovery meetings.
We utilized our company questionnaire for our clients to help uncover what makes their company unique, who their target market is, and where they want to go. From that insight we built a strategy to guide the design process.
We researched their competitive landscape which included local and national bison ranches and restaurants selling bison meat—what was unique about the companies they liked/admired, and how could we position White Bison Ranch to stand out and attract their ideal customers.
With a strategy to guide us, we began our collaborative design process with our clients by meeting to review and discuss visual moodboards.
By gathering their input and surfacing insights from an inspiration level, these moodboards helped identify the essence of the client's ideal brand and we aligned on an art direction.
Jay and Jillian wanted to use the ranch's white bison herd as inspiration for the company logo since that is the company's namesake.
White bison are iconic, majestic animals with a storied past and deep ties to this country. The beautiful Texas landscape offered a lot of inspiration for us to use when we started designing their logo.
We started with a lot of quick sketches to encourage creativity and efficiently explore numerous ideas.
To avoid the bison silhouette cliche adorning a majority of the markets' logos, we developed and refined an illustrative style that is ownable and can be applied to their future product lines.
The collaborative creative process undertaken alongside our client helped guide us to the final approved primary logo design.
Building upon the approved logo, we expanded the brand identity to include alternate variations.
Each variant helps to accommodate the wide array of applications and constraints that logos occupy in today's world.
Our logo and brand identity packages include the brand’s visible elements, such as the color palette, brand typefaces, usage guides (safe margins, sizing guide, incorrect usage), and image file explanations.
These guidelines help both the client and any of their vendors or partners in the future work with and display the White Bison Ranch brand identity consistently, effectively, and professionally. This helps create the best impact on current and potential customers.
We designed several projects using the new White Bison Ranch brand identity that extend the visual theme to a variety of applications.
