Great American Beer Festival 2022

Event Branding
Brand Extensions
Huge group of Great American Beer Festival attendees wearing costumes with an illustration of a heart from beer splashing with the words "BEER LOVE" inside of it

The Challenge

The Great American Beer Festival (GABF) is an annual event hosted by the Brewers Association (BA) started in 1982. This year was the 40th anniversary, welcoming over 60,000 attendees to Denver, Colorado to sample beers from 800 breweries nation-wide.

A logo of the 40th anniversary of Great American Beer Festival

To honor this special occasion, the BA's in-house design team created the logo and hired Studio DNVR to expand upon it and develop an exciting brand identity.

A large group of GABF attendees dressed in various costumes smiling and cheersing the camera

The Solution

Leveraging the wildly successful 2019 GABF brand identity theme, "Beer Love," we infused it with a giant, celebratory cheers. Complete with a funky font, confetti pattern, and energetic backdrop.

A GIF showing the evolution of the 2022 Great American Beer Festival branding from sketch, to final artwork

Guidelines

We assembled a style guide to follow for all promotional, marketing, wayfinding, and event graphics which created a cohesive, visual experience.

2022 Style Guide for the Great American Beer Festival branding

Brand Extensions

We incorporated the 2022 GABF brand identity into a variety of design deliverables.

Advertising

A billboard with the Great American Beer Festival 2022 graphics, sitting on top of a brick building with a tree in the foreground and blue sky in the backgroundA bus stop with two Great American Beer Festival posters in front of a brick and glass building on a sunny dayA pile of magazines with the top magazine open to a full-page illustration of the beer love graphic for the Great American Beer Festival 2022A peddle bike bard with signage promoting the Great American Beer Festival 2022 designed by Studio DNVR

Event Graphics

Adam and Danny pose behind a huge cutout of the Great American Beer Festival 2022's main design illustration consisting of two beers cheersing and a heart-shaped beer splash above with the words "BEER LOVE" on top A large crowd of people dancing and drinking craft beer at a silent disco inside the Colorado Convention Center for Great American Beer Festival 2022

Booth Graphics

A volunteer pouring a pitcher of craft beer, standing in front of the Great American Beer Festival Collaboration Nation BoothA woman wearing a hat and holding a pitcher of craft beer, standing in front of the Great American Beer Festival Collaboration Nation BoothAn illustrations of a beer hop and a metal brew kettle clasping hands in front of an orange burst with the text, "COLLABORATION NATION PRO/AM"An illustrations of two beers clasping hands in front of a green burst with the text, "COLLABORATION NATION"
Event photos courtesy of the Brewers Association

“If you want to stand-out in a successful way, Studio DNVR is the group to get you there. High-end creative without having to go to a big agency.”

Luke Trautwein headshot, client of Studio DNVR
Luke Trautwein
Creative Director
Brewers Association

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