Hopsonomy is an online learning path to teach employees to pair beer with people. Businesses use Hopsonomy to train their teams about craft beer to increase sales, improve customer experience, and keep up with changing industry trends.
The original brand identity for Hopsonomy was confusing to potential customers, who at first glance might mistakenly assume the company specialized in the actual hops ingredient.
We built a new visual identity around two major themes:
Modern Training & Development, Inc.
Logo & Brand Identity
Original brand identity
It was a pleasure to work with Matt Nelson and his team at Modern Training—where design is a highly-valued aspect of business—to develop and create a whole illustrated “universe” of the objects, people, scenes, and icons used to create both marketing and course content.
After several strategy meetings, we chose a simple, minimalistic illustration direction that was versatile and fast to produce without sacrificing quality, clarity, or charm. This achieved several results:
Matt’s team uses the characters, objects, backgrounds, and icons we illustrated to create Hopsonomy learning content to teach about craft beer.
Badges & Avatars